John Hardy 2009 Collections | Bamboo, Tiger, Kaya
Kudos to John Hardy on their stunning new fall collections for 2009. Lead designer Guy Bedarida has show his creative genius once again. All of the new nature inspired designs are impressive, but what captured our hearts the most was the fact that 60 percent of all John Hardy jewelry is manufactured with recycled sterling silver. One can only help but wonder if they are going to be the first big brand to utilize 100% recycled metals? This is the type of sweeping change that is needed in the jewelry business. However, I think the current recession has definitely slowed down our industry’s shift to more socially responsible practices. The many manufacturers that I talk to are most concerned about keeping their head above water and who can blame them. Anyways, I just think it is phenomenal that a big name like Hardy is talking about how they use recycled precious metals. They have they power to advertise and influence change, hopefully more big jewelry designers will follow John Hardy’s lead. Wouldn’t it be great if a wedding band company like Artcarved launched a major campaign for recycled precious metal bands? Who knows, maybe it could happen sooner than we think.
January 19th, 2010 at 3:26 am
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