Love, Earth Jewelry Collection
Walmart Launches Sustainable Jewelry Collection - In mid July, Walmart announced the launch of the Love, Earth collection of fine jewelry at Walmart and Sam’s Club stores. This sustainable jewelry collection gives customers the ability to trace the item they have purchased all the way mine the gold came from! All they have to go is go online to www.loveearthinfo.com and enter the item number of their Love, Earth piece. According to the official press release this is the first in a series of steps Walmart is taking to have all of their gold, silver and diamonds come from companies that act in an environmentally sound and socially responsible manner.
Coming soon to jeweler near you?
Love, Earth has cleared the way for a whole new array of socially responsible products from jewelry manufacturers. Look for 2009 to be a break out year for jewelers to “go green”.
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